{
  "docId": "019de50f-61d4-7218-9b1e-be2e37a322e2",
  "docSlug": "5760c528371350bd4d0b2fc864c6df52",
  "documentTitle": "Celsius Network | Investor Conference Presentation Deck | 40 slides",
  "authorId": "celsius-network",
  "authorName": "Celsius Network",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.8011256,
  "pageNumber": 25,
  "pageCount": 40,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "thesis_headline",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The numbers 9 and 7 are likely interest rates, though units are omitted.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de50f-61d4-7218-9b1e-be2e37a322e2/25",
  "deckHref": "/decks/019de50f-61d4-7218-9b1e-be2e37a322e2",
  "deckJsonHref": "/decks/019de50f-61d4-7218-9b1e-be2e37a322e2.json",
  "deckAnchorHref": "/decks/019de50f-61d4-7218-9b1e-be2e37a322e2#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.01,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "© 2019 Celsius Network Confidential",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b013437b-b888-4ff5-8a73-f865e84942a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "metric",
      "text": "9",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc57911e-8132-4873-a886-a3d80cdcd18c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.35,
        "y": 0.6
      },
      "kind": "metric",
      "text": "7",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f82d640d-7979-425b-8084-b7beaaa8d6be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Earn Money on your Money",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6050cd3c-f9b1-4cec-bf21-aaa5b68715bf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 16,
      "beatId": "949715f0-b222-4bbb-89a3-9c3003e28e04",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "The deck provides more details on the current state of the financial system and its limitations.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 13,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4736bd8f-8c73-467f-97ff-4e5c8350bda6",
      "evidence": "The deck uses the golden circle framework to explain why a public blockchain is necessary.",
      "position": 0,
      "objective": "Why a public blockchain is necessary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 40,
      "from": 1,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "55061761-594f-41ac-8ce1-52fe5480a96d",
      "evidence": "The deck implies that not adopting a decentralized financial system will result in missed opportunities.",
      "position": 1,
      "objective": "The cost of not adopting a decentralized financial system",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 32,
      "from": 19,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "cbc25d2b-2293-4752-9c39-03df03be4da6",
      "evidence": "The deck presents customer journeys and testimonials to highlight the needs and pain points of customers.",
      "position": 2,
      "objective": "The needs and pain points of customers",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}