{
  "docId": "019de50f-61d4-7218-9b1e-be2e37a322e2",
  "docSlug": "5760c528371350bd4d0b2fc864c6df52",
  "documentTitle": "Celsius Network | Investor Conference Presentation Deck | 40 slides",
  "authorId": "celsius-network",
  "authorName": "Celsius Network",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.8011256,
  "pageNumber": 15,
  "pageCount": 40,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "thesis_headline",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a famous physics equation as a mnemonic device for their tokenomics.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50f-61d4-7218-9b1e-be2e37a322e2/15",
  "deckHref": "/decks/019de50f-61d4-7218-9b1e-be2e37a322e2",
  "deckJsonHref": "/decks/019de50f-61d4-7218-9b1e-be2e37a322e2.json",
  "deckAnchorHref": "/decks/019de50f-61d4-7218-9b1e-be2e37a322e2#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.3,
        "y": 0.4
      },
      "kind": "framework",
      "text": "E=MC2",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76994b0f-b640-45de-8647-e72c46c3ad1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "legend",
      "text": "Ethereum or any coin",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9831bfd1-17c0-42c1-85a2-14ac394e8e52",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.6,
        "y": 0.2
      },
      "kind": "legend",
      "text": "x Community Credit Consensus",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cabfe113-9805-406d-8fb1-6d229b6dd520",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.4,
        "y": 0.8
      },
      "kind": "legend",
      "text": "# of Members",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce3b3c9a-8be3-4d16-a779-d57049aef7f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Celsius Token Economics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8cd872d1-9470-4f46-a38f-88844a0fc170",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "d7163854-a643-480a-82e4-a73f177803e3",
      "evidence": "framework/instance: E=MC2",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "c3c34d45-0342-45e0-8ebb-ca09326538fc",
      "evidence": "Uses E=MC2 to explain token economics",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "0efcedc8-8d6d-4815-b783-34e182a9a8ca",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck presents a vision for a decentralized financial system and its potential benefits.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 13,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4736bd8f-8c73-467f-97ff-4e5c8350bda6",
      "evidence": "The deck uses the golden circle framework to explain why a public blockchain is necessary.",
      "position": 0,
      "objective": "Why a public blockchain is necessary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 40,
      "from": 1,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "55061761-594f-41ac-8ce1-52fe5480a96d",
      "evidence": "The deck implies that not adopting a decentralized financial system will result in missed opportunities.",
      "position": 1,
      "objective": "The cost of not adopting a decentralized financial system",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}