{
  "docId": "019de50f-58b4-774e-9eb1-0aedfd69064e",
  "docSlug": "79a5cb07baca2ec7e4950ed9ea8b7993",
  "documentTitle": "Telia Company | Investor Day Presentation Deck | 111 slides",
  "authorId": "telia-company",
  "authorName": "Telia Company",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 103,
  "pageCount": 111,
  "prevPage": 102,
  "nextPage": 104,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 16,
  "notes": "The slide uses a process flow to link strategic pillars to supporting data and examples.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-58b4-774e-9eb1-0aedfd69064e/103",
  "deckHref": "/decks/019de50f-58b4-774e-9eb1-0aedfd69064e",
  "deckJsonHref": "/decks/019de50f-58b4-774e-9eb1-0aedfd69064e.json",
  "deckAnchorHref": "/decks/019de50f-58b4-774e-9eb1-0aedfd69064e#slide-103",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.07,
        "y": 0.43
      },
      "kind": "chart",
      "text": "Brand tracking survey results comparing Q4 2017 and Q4 2018 across Awareness, Familiarity, Consideration, and Usage.",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "024519d3-9ae6-47c0-a46b-d16d5e1f36cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.38,
        "y": 0.43
      },
      "kind": "chart",
      "text": "Postpaid churn and 2+ products trend from Q1 2017 to Q4 2018.",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c6deccd-b853-443c-ae53-af69052df6bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.86,
        "x": 0.07,
        "y": 0.185
      },
      "kind": "diagram",
      "text": "STRONG CUSTOMER POSITION IN CORE SERVICES -> DRIVE LOYALTY FURTHER -> GROW ARPA AND ADDITIONAL SERVICES",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9dd5378f-8e96-4629-b7b9-d5015e4a9846",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.22,
        "x": 0.71,
        "y": 0.42
      },
      "kind": "image",
      "text": "Examples of services: Liiga, Liigavahti App, Assembly e-sports.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf8f5984-c1bf-4671-bffb-4f74d5762450",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.07,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "* Brand Tracking Survey, Telia",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63ef1d39-d314-45b6-bada-195753e0647b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.37,
        "x": 0.04,
        "y": 0.07
      },
      "kind": "title",
      "text": "CONVERGENCE B2C",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37bf2a5d-eb0e-438c-8e59-554fdf964458",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "8219abde-7792-4f1a-824a-2dfea567cbb1",
      "evidence": "The slide includes various charts, such as a bar chart and a line chart, to display data.",
      "confidence": 0.5
    },
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "6ecd66e7-8384-4dce-90d4-71140f483969",
      "evidence": "The slide illustrates a customer journey with a diagram showing the process of driving loyalty and growing ARPA.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "1de14762-2e32-4d29-8c15-8959f70ec952",
      "evidence": "The slide maps strategic pillars to customer metrics and service examples.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 111,
      "from": 41,
      "beatId": "0b0bc945-b460-4c26-a083-ff5f1bdd1c48",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "Call to action and conclusion",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}