{
  "docId": "019de50f-4a40-726d-b43c-db11cdad47db",
  "docSlug": "72b50d12da17cdc9e57fbf461ef843a6",
  "documentTitle": "J.P.Morgan | Investment Banking Pitch Book | 29 slides",
  "authorId": "j-p-morgan",
  "authorName": "J.P. Morgan",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2019-01-01 00:00:00",
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  "pageNumber": 6,
  "pageCount": 29,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 20,
  "notes": "Includes J.P. Morgan branding and source attribution to FactSet.",
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  "slideHref": "/slides/019de50f-4a40-726d-b43c-db11cdad47db/6",
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      "kind": "chart",
      "text": "Last two years performance chart",
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      "kind": "chart",
      "text": "Last three months performance chart",
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      "kind": "disclaimer",
      "text": "Private and confidential – illustrative and for discussion purposes only. Analysis subject to change based on revised financials and conclusions of UGI and PWC tax analysis",
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      "kind": "source-note",
      "text": "Source: FactSet as of 1/9/19; 1UGI peers include CNP, MDU, MIC, and NFG; 2APU peers include FGP and SPH",
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      "kind": "table",
      "text": "Price performance table for UGI and AmeriGas",
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      "kind": "title",
      "text": "UGI / APU relative price performance",
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  "arcBeats": [
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      "beatName": "Evidence & Proof",
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      "evidence": "The financial analysis and comparison tables provide evidence and proof for the argument.",
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      "parentBeatName": "Evidence",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck presents a clear and concise summary of the benefits.",
      "position": 0,
      "objective": "What are the benefits of the merger?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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      "matchId": "38b619ee-4158-4a07-8311-ac070843014d",
      "evidence": "The financial analysis and scenario planning imply the costs of inaction.",
      "position": 1,
      "objective": "What are the risks of not pursuing the merger?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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