{
  "docId": "019de50f-47ba-766a-aac2-5d3286504e89",
  "docSlug": "049a3a85adf2b465ec33427ad56855d9",
  "documentTitle": "Vimeo | Investor Presentation Deck | 22 slides",
  "authorId": "vimeo",
  "authorName": "Vimeo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 22,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a three-stage historical progression to frame the current market opportunity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-47ba-766a-aac2-5d3286504e89/4",
  "deckHref": "/decks/019de50f-47ba-766a-aac2-5d3286504e89",
  "deckJsonHref": "/decks/019de50f-47ba-766a-aac2-5d3286504e89.json",
  "deckAnchorHref": "/decks/019de50f-47ba-766a-aac2-5d3286504e89#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.75,
        "x": 0.106,
        "y": 0.84
      },
      "kind": "image",
      "text": "Adobe, Avid, YouTube, Facebook, Vimeo",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81cb950c-2517-470e-8c61-ab0f24128769",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.424,
        "y": 0.44
      },
      "kind": "list",
      "text": "Early 2000s: Democratization of personal video. Self-made creators, Consumers.",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2977a9aa-c4e6-4b87-aa65-f56307b34404",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.761,
        "y": 0.338
      },
      "kind": "list",
      "text": "Next Phase: Democratization of professional video. Everyone, including SMBs and organizations.",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60f7567c-e092-4500-a48e-732d6eb3aa1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.106,
        "y": 0.44
      },
      "kind": "list",
      "text": "20th Century: Video is art & entertainment. Hollywood Studios, Audiovisual Pros.",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e7f4ea1-1292-4163-9139-8484e93afdcd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.415,
        "x": 0.048,
        "y": 0.065
      },
      "kind": "title",
      "text": "We are entering a new era for video",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24028711-f83a-4961-883f-8df3d7021d01",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "2b7bad07-7418-4100-b67d-8e57254747db",
      "evidence": "Chronological progression of video industry phases",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "9cfc3b88-eab3-45de-a80b-eed190473237",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "Slides 4-5 discuss the current market trends and why now is the right time for Vimeo's solution.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "dd71506f-5805-44a2-b53e-b240564ef51f",
      "evidence": "Slides 4-5 discuss market trends and the current opportunity.",
      "position": 0,
      "objective": "Why now is the right time to invest in Vimeo",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}