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  "documentTitle": "Vimeo | Investor Presentation Deck | 22 slides",
  "authorId": "vimeo",
  "authorName": "Vimeo",
  "documentKindSlug": "pitchdeck",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-12-01 00:00:00",
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      "kind": "list",
      "text": "1. Grow Brand Awareness: Significant runway to scale marketing, particularly outside the U.S.\n2. Unlock Freemium Funnel: Optimize tools and experience to turn millions of free users into subscribers\n3. Expand Enterprise Market: Invest in product and sales force to offer every organization a turnkey and affordable solution\n4. Launch More Premium Tools: Continue advancing product to increase user satisfaction, adoption and retention",
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      "text": "Clear, validated growth levers",
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      "arcName": "The Sequoia Pitch",
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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