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  "docSlug": "1ed9a397f064ee9eba3af5d82458259e",
  "documentTitle": "Clearbanc | Start Up Pitch Deck | 19 slides",
  "authorId": "clearbanc",
  "authorName": "Clearbanc",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-12-01 00:00:00",
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  "pageNumber": 19,
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  "function": "illustrate_case",
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  "nDataPoints": 4,
  "notes": "The slide uses a split layout with a dark sidebar for the case study title, a central text area for the narrative, and a right-hand column for key metrics.",
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      "kind": "metric",
      "text": "4M LTV Gained (NTM)",
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      "kind": "metric",
      "text": "8.8K New Subscribers",
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      "kind": "metric",
      "text": "300K Total Funding",
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      "kind": "paragraph",
      "text": "Coastal Co. will gain an estimated 8.8k new subscribers, generating $4M of LTV over the next 12 months assuming constant revenue per subscriber. Paying 6% fee to generate $4M of LTV results in an effective cost margin of 0.45%.",
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      "kind": "paragraph",
      "text": "A subscription service provider of premium, coast-inspired apparel & accessories. Since switching over to a quarterly subscription model, Kevin was able to lower his customer acquisition cost to below the average order value generated on first purchase.",
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      "text": "CASE STUDY Coastal Co.",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck provides a clear 'why now' narrative",
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