{
  "docId": "019de50f-41d5-718d-9ff2-590703f134df",
  "docSlug": "dd5b955b3f99ab53b79e65aa0a43c681",
  "documentTitle": "Wix | Results Presentation Deck | 24 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "shareholder-letter",
  "documentKindLabel": "Shareholder letter",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 6,
  "pageCount": 24,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 22,
  "notes": "Includes a footnote regarding the Google agreement accounting change impact on Q3'18 gross margin.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-41d5-718d-9ff2-590703f134df/6",
  "deckHref": "/decks/019de50f-41d5-718d-9ff2-590703f134df",
  "deckJsonHref": "/decks/019de50f-41d5-718d-9ff2-590703f134df.json",
  "deckAnchorHref": "/decks/019de50f-41d5-718d-9ff2-590703f134df#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.6,
        "y": 0.65
      },
      "kind": "chart",
      "text": "Non-GAAP Gross Margin",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34127d1e-945f-4dd0-bf22-6bb4d514a661",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.6,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Vertical Application Attach Rate",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98d040d9-b7da-4ad5-92df-fe458f962c67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.6,
        "y": 0.05
      },
      "kind": "chart",
      "text": "Average Revenue per Subscription (ARPS)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce419bac-80e6-49eb-b0c4-7f4972b98fe2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.5,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "list",
      "text": "Continued adoption of vertical applications; purchasing of TPAs; pricing increases; checkout process improvements; removal of lowest pricing tier.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0060f7f8-449e-424b-9900-e07bd2aff480",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "ARPS is calculated as total revenue over the last four quarters divided by the average number of subscriptions over the same period. Several factors are driving increases in monetization of our subscriptions:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "358b5c7d-f843-468f-bb1a-af757fe8eb61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.6,
        "y": 0.52
      },
      "kind": "source-note",
      "text": "*% of new premium sites purchased in the current quarter cohort with an active vertical.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f5e350b-816f-49a4-ada9-be0170892f05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "Average revenue per subscription (ARPS) increased to $162 in Q3",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76adbf59-f46e-47b1-b9f9-9218a60ab345",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "87b5eb5e-6af7-4535-ba67-6cfd82f86323",
      "evidence": "list/bullet: Continued adoption of vertical applications; purchasing of TPAs; pricing increases; checkout process improvements; removal of lowest pricing tier.",
      "confidence": 0.5
    },
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "2d93ab06-27fd-4760-9b0f-8dbac9651524",
      "evidence": "chart/line: Average Revenue per Subscription (ARPS), chart/line: Vertical Application Attach Rate",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "7d6ec347-cfa4-4767-809c-ee8b13e3da08",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The financial performance and ARPS metrics generate interest",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 4,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "8ca066a7-6c71-4844-811f-7d3771aad470",
      "evidence": "The financial performance metrics cascade into implications for the business",
      "position": 1,
      "objective": "What do Wix's financial metrics mean for the business?",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 0.6,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}