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  "authorName": "Wix",
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      "text": "Wix Code User Example (Surfboard store)",
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      "text": "First, we have hosted offline events, such as global expert meetups, training sessions, hackathons, user interviews and the Wix Design Playground courses. Second, we are engaging with well-known coding and design influencers to reach their vast network of followers to contribute to our marketing efforts. Third, the Wix Code Forum, our online community for users to find help and interact with one another, continues to grow and plays a critical role in communicating with the Wix Code user base.",
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      "text": "In addition to investing in the product, we are just beginning to invest in marketing for Wix Code with a specific focus on the professional developer and designer communities. Reaching and interacting with the expert community is essential to expanding the usage of Wix Code, and we are increasing the quantity and quality of interactions with this community.",
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      "text": "Recently, we released Wix Code for Stores and Bookings, both of which have added advanced functionalities to these popular vertical solutions. Taking advantage of these features, an Australian surfboard manufacturing company created its online store with custom ordering functionality, allowing its customers to view surfboards in any combination of colors and styles. We plan to roll out Wix Code for other verticals in the coming months. We believe combining Wix Payments with verticals on Wix Code increases our opportunity as professionals can incorporate our payments product into more robust sites with higher GMV.",
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