{
  "docId": "019de50f-41d5-718d-9ff2-590703f134df",
  "docSlug": "dd5b955b3f99ab53b79e65aa0a43c681",
  "documentTitle": "Wix | Results Presentation Deck | 24 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "shareholder-letter",
  "documentKindLabel": "Shareholder letter",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 10,
  "pageCount": 24,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 36,
  "notes": "The slide highlights zero churn in the model and provides forward-looking projections for cohort collections.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50f-41d5-718d-9ff2-590703f134df/10",
  "deckHref": "/decks/019de50f-41d5-718d-9ff2-590703f134df",
  "deckJsonHref": "/decks/019de50f-41d5-718d-9ff2-590703f134df.json",
  "deckAnchorHref": "/decks/019de50f-41d5-718d-9ff2-590703f134df#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.6,
        "y": 0.52
      },
      "kind": "chart",
      "text": "% Gross New Subscriptions by Package Duration",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e9fad38-9ea2-4829-aa60-1f4ad637c389",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.6,
        "y": 0.13
      },
      "kind": "chart",
      "text": "% Gross New Subscriptions by Cohort",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45b65117-f285-4041-bb8d-245d49dae8b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.06,
        "y": 0.18
      },
      "kind": "list",
      "text": "With the addition of our newest user cohort in Q3 2018, we now expect future collections of all existing cohorts to be $4.9 billion over the next 8 years, based on current cohort behavior",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1bb2967c-7d68-42f9-bf2a-2ddc167742d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.06,
        "y": 0.06
      },
      "kind": "list",
      "text": "Existing user cohorts continue to produce more collections on a year over year basis, before adding the collections we generate from the newest user cohort. This illustrates the zero churn in our model",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "924e79c7-e25e-4939-ab67-565f375af53a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.06,
        "y": 0.26
      },
      "kind": "list",
      "text": "Based on the historical behavior of our user cohorts, we approximate that for each 100K new premium subscriptions, we will generate over $165 million over eight years, at an 80% gross margin and with minimal marketing investment",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4ae6fa1-7ee2-420a-b9c9-dd01a1823524",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.06,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "During the quarter, 66% of gross subscriptions were annual or longer in term while 34% were monthly. As of the end of the third quarter, 82% of all subscriptions were annual or longer in term.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0175efee-93ee-4ad6-9ec7-4028c6f0e89b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.06,
        "y": 0.51
      },
      "kind": "paragraph",
      "text": "We added over 177K net premium subscriptions in the third quarter as conversion and retention improved. Total premium subscriptions at the end of the third quarter were 3.8 million, or 26% higher than the third quarter of 2017.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f9a08b4-7b5a-4a27-ab9a-0ffc66eb234a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "In the third quarter, we added 5.5 million registered users, bringing total registered users to over 137 million, a 20% increase over last year.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a64ddb31-9208-4a68-bc55-a1e2654d0815",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "121fdadc-984e-4c35-96e1-663bf2eecc25",
      "evidence": "chart/line: % Gross New Subscriptions by Package Duration, chart/line: % Gross New Subscriptions by Cohort",
      "confidence": 0.8
    },
    {
      "name": "Logical chain",
      "slug": "logical-chain",
      "agent": null,
      "layer": "slide",
      "matchId": "c0d5795f-1855-4be6-8a0a-8bb90814fec2",
      "evidence": "Existing user cohorts continue to produce more collections on a year over year basis, before adding the collections we generate from the newest user cohort.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}