{
  "docId": "019de50f-327f-72be-a9cd-c84c551f7c28",
  "docSlug": "67c76a00284d44e1c2120996916e03f6",
  "documentTitle": "Adobe | Investor Day Presentation Deck | 119 slides",
  "authorId": "adobe",
  "authorName": "Adobe",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 73,
  "pageCount": 119,
  "prevPage": 72,
  "nextPage": 74,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-327f-72be-a9cd-c84c551f7c28/73",
  "deckHref": "/decks/019de50f-327f-72be-a9cd-c84c551f7c28",
  "deckJsonHref": "/decks/019de50f-327f-72be-a9cd-c84c551f7c28.json",
  "deckAnchorHref": "/decks/019de50f-327f-72be-a9cd-c84c551f7c28#slide-73",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 1,
        "x": 0,
        "y": 0.15
      },
      "kind": "image",
      "text": "Three-panel visual representing digital travel marketing, network connectivity, and software code.",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc6c3eb0-d62a-40f7-b884-6c1304048a18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.05,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Escalating Customer Expectations",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ed1a24b-5db0-42e4-8e68-f0bd139c6aa2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.7,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Existing Systems Struggling to Interoperate and Scale",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b6aeceb-9747-49cb-b667-c40a3b834378",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.38,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "New Engagement & Business Models",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47b799bb-8dfa-4592-b8c8-2e20a66680f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Enterprises are Challenged to Deliver on the Customer Experience Agenda",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c78c09cc-5355-499b-a377-8fd6747e3b74",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "23a72bef-4d9f-43ac-8feb-2c7de3430846",
      "evidence": "Paragraphs highlighting challenges in delivering customer experience",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 119,
      "from": 26,
      "beatId": "d944e49f-7262-4cf5-87f2-cf0422f12eca",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The deck provides a detailed overview of Adobe's business momentum, growth strategy, and financials, encouraging investors to take action.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 77,
      "from": 72,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "75ac860e-3839-4d02-a5e7-2270ea0365b3",
      "evidence": "The deck highlights the challenges enterprises face in delivering on the customer experience agenda, implying a cost of inaction.",
      "position": 1,
      "objective": "The cost of not delivering on the customer experience agenda",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}