{
  "docId": "019de50f-327f-72be-a9cd-c84c551f7c28",
  "docSlug": "67c76a00284d44e1c2120996916e03f6",
  "documentTitle": "Adobe | Investor Day Presentation Deck | 119 slides",
  "authorId": "adobe",
  "authorName": "Adobe",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 119,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "other",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a radial arrow diagram to show growth vectors originating from the Adobe brand.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de50f-327f-72be-a9cd-c84c551f7c28/17",
  "deckHref": "/decks/019de50f-327f-72be-a9cd-c84c551f7c28",
  "deckJsonHref": "/decks/019de50f-327f-72be-a9cd-c84c551f7c28.json",
  "deckAnchorHref": "/decks/019de50f-327f-72be-a9cd-c84c551f7c28#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.36,
        "x": 0.32,
        "y": 0.37
      },
      "kind": "diagram",
      "text": "Category Creation & Expansion",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b894688-7931-4f87-a524-354b340bfac8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.58,
        "y": 0.69
      },
      "kind": "list",
      "text": "Customer Expansion: Creative pros, office workers, consumers, students; Marketers, data scientists, developers; CMO, CDO, CRO, CIO; Vertical & global markets",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1800659b-624a-4349-b545-d12b0dddcbc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.16,
        "y": 0.69
      },
      "kind": "list",
      "text": "Technology Drivers: New media, devices & modalities; Intelligence everywhere; Investments in platforms",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75060592-a683-4037-9139-79f740bc490c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.24,
        "x": 0.38,
        "y": 0.53
      },
      "kind": "paragraph",
      "text": "Creativity for All; Platform for Digital Documents; Reimagining CXM",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dccc0c45-3db9-4bca-a523-4423c5e72cc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.45,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "Expanding Total Addressable Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cfbe43c-410f-469b-bc45-208ab1adcb9f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "fbacbb9b-8591-471f-bc5d-83eca346279d",
      "evidence": "This slide contains a list/bullet points presenting key messages.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 15,
      "beatId": "3383b7e2-6417-4986-ad4e-ad0aadb859db",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The deck highlights Adobe's platform for growth, creating a desire for investors to learn more.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}