{
  "docId": "019de50f-2ef2-72ba-8f0c-2ab7cc36c36c",
  "docSlug": "71ea5ecfe5263e1edef8fd178549375b",
  "documentTitle": "SimCorp | Investor Day Presentation Deck | 141 slides",
  "authorId": "simcorp",
  "authorName": "SimCorp",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 87,
  "pageCount": 120,
  "prevPage": 86,
  "nextPage": 88,
  "slideType": "problem_statement",
  "function": "diagnose_problem",
  "density": "dense",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-2ef2-72ba-8f0c-2ab7cc36c36c/87",
  "deckHref": "/decks/019de50f-2ef2-72ba-8f0c-2ab7cc36c36c",
  "deckJsonHref": "/decks/019de50f-2ef2-72ba-8f0c-2ab7cc36c36c.json",
  "deckAnchorHref": "/decks/019de50f-2ef2-72ba-8f0c-2ab7cc36c36c#slide-87",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.06,
        "y": 0.25
      },
      "kind": "metric",
      "text": "82% Website visitors are not potential customers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "077630e4-3601-4e13-b09a-466ffcd5b0be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.51,
        "y": 0.55
      },
      "kind": "metric",
      "text": "67% CMOs struggle to prove impact of spending",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d69ae20-1fd3-42b5-a23e-74466f3e15d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.51,
        "y": 0.25
      },
      "kind": "metric",
      "text": "60% Website visitors bounce after one page",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23156b5f-61b2-4449-8007-e8daaa91c0e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.06,
        "y": 0.55
      },
      "kind": "metric",
      "text": "97% Website visitors never fill out a form",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dba22fb0-68b9-4703-abcb-86a5d370d407",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.06,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Source: Demandbase 2017",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52e5555f-3f0e-44ee-a69e-0b450fd9b9cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.88,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "TRADITIONAL DEMAND GENERATION IS BROKEN",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b094527-9ae2-4493-9b3d-0f75ad23c89c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "3474854d-7a71-48c0-a8ce-fa26a51252a7",
      "evidence": "metric/big-number: 82% Website visitors are not potential customers",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 89,
      "from": 85,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e38c30eb-3f1b-46c1-b9e7-4ad9fbc6ac59",
      "evidence": "The document emphasizes the importance of getting into the 'blind pipeline' and stimulating demand.",
      "position": 1,
      "objective": "Highlight the consequences of not addressing the challenges",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}