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  "documentTitle": "SimCorp | Investor Day Presentation Deck | 141 slides",
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  "notes": "The slide uses four key metrics to illustrate the 'blind pipeline' phenomenon where buyers are researching outside of a brand's direct influence.",
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      "text": "Is the average of sources B2B buyers review in any buying situation",
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      "text": "Pieces of third-party content is consumed by B2B buyers for every one piece created by your business",
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      "text": "Source: Demandbase 2017",
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      "text": "GETTING INTO THE BLIND PIPELINE",
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      "name": "Cost Of Inaction",
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