{
  "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
  "docSlug": "46002e299fc6f144dd645842d7d9d694",
  "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 124,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The framework is a triangular arrangement of four smaller triangles, forming a larger triangle.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/9",
  "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
  "deckJsonHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983.json",
  "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.9,
        "w": 0.58,
        "x": 0.21,
        "y": 0.05
      },
      "kind": "diagram",
      "text": "Significant Additive Opportunity, Compelling Proposition, Delivering Returns, Winning Execution",
      "attrs": null,
      "subkind": "pyramid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92efd418-5961-457c-a601-b4af46f0ff9e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.295,
        "w": 0.235,
        "x": 0.738,
        "y": 0.668
      },
      "kind": "image",
      "text": "building blu",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6c81d24-19e3-459e-8aec-2f6936a89c6e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.39,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Man looking at a colleague",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24fbdbfa-bdd3-4d8d-b79f-202877ea73f6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Pyramid Principle",
      "slug": "pyramid-principle",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "65b3f70d-8d25-4ab2-abea-f415ad4e6cce",
      "evidence": "diagram/pyramid: Significant Additive Opportunity, Compelling Proposition, Delivering Returns, Winning Execution",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "pyramid",
      "slug": null,
      "matchId": "0792ecf1-afe9-430f-a2df-293135876ed1",
      "evidence": "Triangular arrangement of strategic pillars",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "659209d1-4f86-489e-b971-5e3e8afab8c0",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The slides highlight the market opportunity, growth drivers, and barriers to adoption.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a6724b7a-0510-4038-88dd-bb90c88d5727",
      "evidence": "The opening slides introduce the company's purpose and vision.",
      "position": 1,
      "objective": "Why does Imperial Brands' strategy matter?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}