{
  "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
  "docSlug": "46002e299fc6f144dd645842d7d9d694",
  "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 83,
  "pageCount": 124,
  "prevPage": 82,
  "nextPage": 84,
  "slideType": "before_after",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "The slide uses 3D chromatography-style plots to visually demonstrate the reduction in chemical complexity and quantity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/83",
  "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
  "deckJsonHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983.json",
  "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-83",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.58,
        "x": 0.355,
        "y": 0.235
      },
      "kind": "chart",
      "text": "Reduction of harmful chemicals by category",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ef2df1a-ff45-4907-9e01-864adaefccf4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.32,
        "w": 0.26,
        "x": 0.07,
        "y": 0.285
      },
      "kind": "image",
      "text": "3D chemical profile of conventional cigarette smoke",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "210d703c-9bae-42a9-9ced-b186683d1e83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.32,
        "w": 0.26,
        "x": 0.07,
        "y": 0.615
      },
      "kind": "image",
      "text": "3D chemical profile of blu vapor",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0b33f6b-74f0-4b1e-aa79-3a219e62348d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.72,
        "x": 0.14,
        "y": 0.07
      },
      "kind": "title",
      "text": "UP TO 99% REDUCTION IN HARMFUL CHEMICALS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ba42923-39bc-46f6-b5bc-c1468ad21422",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "573c3587-bc7d-480a-8ed1-5d6a7de1e6c9",
      "evidence": "3D chemical profile of conventional cigarette smoke vs 3D chemical profile of blu vapor",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "8d40ae2f-f3ce-41ec-8f0d-e8c0920048f0",
      "evidence": "Comparison of conventional cigarette chemical profile vs blu vapor profile",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 90,
      "from": 64,
      "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}