{
  "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
  "docSlug": "46002e299fc6f144dd645842d7d9d694",
  "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 69,
  "pageCount": 124,
  "prevPage": 68,
  "nextPage": 70,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/69",
  "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
  "deckJsonHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983.json",
  "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-69",
  "components": [
    {
      "bbox": {
        "h": 0.075,
        "w": 0.055,
        "x": 0.895,
        "y": 0.058
      },
      "kind": "image",
      "text": "building blu",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "642fc020-1c2a-4c31-9a5f-db8cbbae4cae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.155,
        "w": 0.235,
        "x": 0.207,
        "y": 0.263
      },
      "kind": "quote",
      "text": "The smoking experience comes close to my cigarette",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "270fb9fd-dece-40c1-b0d0-706a9fb090e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.155,
        "w": 0.235,
        "x": 0.659,
        "y": 0.605
      },
      "kind": "quote",
      "text": "The smoke is better than in all the other samples",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53d9b1e2-7356-4838-aca9-8eb16f8891c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.155,
        "w": 0.185,
        "x": 0.659,
        "y": 0.258
      },
      "kind": "quote",
      "text": "Smoother, milder, more balanced",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9419b3e4-d8aa-4f50-94fa-6a20cd3fcf8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.155,
        "w": 0.215,
        "x": 0.207,
        "y": 0.605
      },
      "kind": "quote",
      "text": "I would like to carry it in my purse!",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a4f2f16-9fd3-4e01-8be4-53e7b2a10716",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "ef2b7b3e-2866-4717-b44b-e56c64b682cc",
      "evidence": "image/logo: building blu",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 90,
      "from": 64,
      "beatId": "df163058-085b-481b-afb3-dfe82c4c342c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The slides provide data and insights on the benefits of harm reduction products.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}