{
  "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
  "docSlug": "46002e299fc6f144dd645842d7d9d694",
  "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 34,
  "pageCount": 124,
  "prevPage": 33,
  "nextPage": 35,
  "slideType": "other",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a central graphic to bridge the product packaging with its value proposition.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/34",
  "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
  "deckJsonHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983.json",
  "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-34",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.08,
        "x": 0.68,
        "y": 0.21
      },
      "kind": "image",
      "text": "Chemical structure of nicotine",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de4cc13f-439a-489e-b91e-7a1346557bd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.17,
        "x": 0.06,
        "y": 0.275
      },
      "kind": "image",
      "text": "myblu Intense product packaging",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26612cdd-94da-41f0-af0b-329283986663",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.22,
        "x": 0.74,
        "y": 0.38
      },
      "kind": "list",
      "text": "Nicotine salts created by smokers for smokers; Great flavour; Silky smooth; Ultimate satisfaction",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82e8199d-1c2f-4a50-8924-7bced4b49081",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.14,
        "y": 0.08
      },
      "kind": "title",
      "text": "myblu INTENSE NICOTINE SALTS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22177e4f-52be-4dc2-82ec-8d7f6c5c4e81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.74,
        "y": 0.32
      },
      "kind": "title",
      "text": "Unique Formula",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d826ac63-3e29-4e80-b65d-d462c6ec6a9c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "bc0d23ec-ba04-4393-bfa1-d71f10feef2d",
      "evidence": "The slide features a product image and chemical structure, making it visually appealing.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 63,
      "from": 16,
      "beatId": "082337e5-75f6-4804-aab6-2896250e699f",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation showcases Imperial Brands' products, innovation, and science.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}