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  "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
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  "presentationDate": "2018-09-01 00:00:00",
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  "notes": "The slide uses a stacked bar chart to segment the smoker population and a horizontal bar chart to detail specific pain points for the 'rejecter' segment.",
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      "text": "Barriers: Satisfaction (43%), Flavour (31%), Device confusion (22%), Public perception (24%), Vaping pricing (22%)",
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      "text": "Smoker segments: Smokers who vape (25%), Smoker Trier Rejecters (35%), Smoker Non-Triers (40%)",
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      "text": "Source: Millward Brown Global Tracker, UK and US blended",
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      "kind": "title",
      "text": "...ALTHOUGH BARRIERS REMAIN",
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      "text": "Main barriers for US & UK vape rejecters",
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      "evidence": "The slides highlight the risks and challenges of not addressing the smoking problem.",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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