{
  "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
  "docSlug": "46002e299fc6f144dd645842d7d9d694",
  "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 120,
  "pageCount": 124,
  "prevPage": 119,
  "nextPage": 121,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a triangular motif to frame images of the three channels.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/120",
  "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
  "deckJsonHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983.json",
  "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-120",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.02,
        "y": 0.535
      },
      "kind": "image",
      "text": "Tesco store front",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87ed799b-c999-42d2-a899-2f011a8f8b7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.35,
        "y": 0.535
      },
      "kind": "image",
      "text": "Vape shop interior",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd26cf00-a5d1-4b1f-ade2-c4359606f306",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.68,
        "y": 0.535
      },
      "kind": "image",
      "text": "Blu website",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a63a5c4b-b229-461d-9977-58e7ae92a096",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.36,
        "y": 0.38
      },
      "kind": "metric",
      "text": "£229m Sales value, 45% Sales value",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e9b83af-abb3-458c-a679-816f07fb76f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.04,
        "y": 0.38
      },
      "kind": "metric",
      "text": "£128m Sales value, 25% Sales value",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d4039a3-8a76-4b8c-b6dd-ec87178b6596",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.69,
        "y": 0.38
      },
      "kind": "metric",
      "text": "£153m Sales value, 30% Sales value",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ace87caa-a5d9-46da-913b-028ef95cbf0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.65,
        "x": 0.14,
        "y": 0.08
      },
      "kind": "title",
      "text": "SHAPING THE FUTURE CONSUMER JOURNEY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0353346b-b75a-43a6-b5c9-abf989178e1e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "a068953b-98f1-4fc2-83fd-9dbf40eea6f5",
      "evidence": "£128m Sales value, 25% Sales value",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "bc07ea0f-9979-41ed-b0a4-0fd7af38a8f0",
      "evidence": "The slide explicitly maps the consumer journey across three distinct retail channels.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 124,
      "from": 91,
      "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}