{
  "docId": "019de50f-2de9-7701-9fa7-6c85182be983",
  "docSlug": "46002e299fc6f144dd645842d7d9d694",
  "documentTitle": "Imperial Brands | Investor Presentation Deck | 165 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 111,
  "pageCount": 124,
  "prevPage": 110,
  "nextPage": 112,
  "slideType": "other",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a pyramid-like structure for the 'Belong' concept, though it is presented as a list of initiatives.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de50f-2de9-7701-9fa7-6c85182be983/111",
  "deckHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983",
  "deckJsonHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983.json",
  "deckAnchorHref": "/decks/019de50f-2de9-7701-9fa7-6c85182be983#slide-111",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.22,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "BELONG triangle icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "465c0a45-8197-42ba-8ea6-4be7cf252138",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.26,
        "x": 0.64,
        "y": 0.65
      },
      "kind": "image",
      "text": "Instagram user-generated content post",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ef1de7d-0bfb-4a35-9920-9dd09948129c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.26,
        "x": 0.29,
        "y": 0.65
      },
      "kind": "image",
      "text": "myCARE registration website",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ccdea426-7024-4588-96b0-13b6938a9f1e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.62,
        "y": 0.28
      },
      "kind": "list",
      "text": "Social Channels, User-generated Content, Refer a Friend",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f77527b-963b-4d7f-b9ef-03871b902705",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.27,
        "y": 0.28
      },
      "kind": "list",
      "text": "bluNation Loyalty Program, Consumer Service, Brand Content Sites, Personalised CRM",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f611ba72-a052-4d83-83e9-073e1cb5fddf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.27,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "BRAND CONTENT",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9eb1bc4-4715-4e2f-9504-d29bd195b26c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.62,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "CONSUMER CONTENT",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f42490e1-66a8-4a0b-8315-8a9d20fd6e44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.14,
        "y": 0.08
      },
      "kind": "title",
      "text": "BELONG – LOYALTY, COMMUNITY, myblu",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "add6544d-0dd8-4f8b-9119-de5b8515c1e5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "1e393d37-5f3a-4ba5-8cf7-26ab4b14bc0c",
      "evidence": "list/bullet: bluNation Loyalty Program, Consumer Service, Brand Content Sites, Personalised CRM",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 124,
      "from": 91,
      "beatId": "1f4fb86e-4336-47f8-8852-aa86aff15f5d",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The final slides outline the company's plan for execution, growth, and investor value.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}