{
  "docId": "019de50f-2785-766e-b54d-e0c120d3c8f3",
  "docSlug": "e2f13d70e73ea50c4c3893d6be619998",
  "documentTitle": "Tudor, Pickering, Holt &amp; Co | Investment Banking Pitch Book | 5 slides",
  "authorId": "tudor-pickering-holt-co",
  "authorName": "Tudor, Pickering, Holt & Co",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2018-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3464235,
  "pageNumber": 1,
  "pageCount": 5,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/31H2YmZQeV3EPoX11YTXuU-jwI6G9B63teTVibKW2kA/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lMmYxM2Q3MGU3M2VhNTBjNGMzODkzZDZiZTYxOTk5OC9wMDAxLmpwZw",
  "slideHref": "/slides/019de50f-2785-766e-b54d-e0c120d3c8f3/1",
  "deckHref": "/decks/019de50f-2785-766e-b54d-e0c120d3c8f3",
  "deckJsonHref": "/decks/019de50f-2785-766e-b54d-e0c120d3c8f3.json",
  "deckAnchorHref": "/decks/019de50f-2785-766e-b54d-e0c120d3c8f3#slide-1",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.18,
        "x": 0.805,
        "y": 0.015
      },
      "kind": "callout",
      "text": "CONFIDENTIAL DRAFT SUBJECT TO CHANGE",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f8c8985-037f-4f71-9b9d-9ffa31f94521",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.245,
        "x": 0.745,
        "y": 0.935
      },
      "kind": "image",
      "text": "TUDORPICKERING HOLT & CO",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d9e4b73-f77a-453b-bd2a-83f0b9ccea2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.18,
        "x": 0.41,
        "y": 0.605
      },
      "kind": "paragraph",
      "text": "August 31, 2018",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01fbe09a-b4d5-48c8-a5d1-90d14f950588",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.375,
        "y": 0.47
      },
      "kind": "title",
      "text": "Project Alpine",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e21ada00-5475-4b1c-b6c7-14337a9a5e89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.35,
        "y": 0.525
      },
      "kind": "title",
      "text": "VWAP Exchange Ratio Analysis",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "517a5831-4ec7-499a-ac3b-03e8beb0865f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 1,
      "from": 1,
      "beatId": "8bc583b1-6fbf-4cee-b70d-561b27c999ef",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The cover slide 'Project Alpine' likely introduces the problem or context.",
      "position": 0,
      "confidence": 0.7,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 2,
      "from": 1,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "47498c18-9635-4dbf-9651-6cab413b9eb5",
      "evidence": "The progression from cover to financial analysis implies a loop of highlighting inaction costs.",
      "position": 0,
      "objective": "Highlighting the cost of inaction in Project Alpine",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": "https://imgproxy.kitesheet.com/gO5Tj69e1LMBoHCEix_Dce8yBqozi5rA2GAZ7DiJOec/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lMmYxM2Q3MGU3M2VhNTBjNGMzODkzZDZiZTYxOTk5OC9wMDAxLnBuZw",
  "thumbSrc": "https://imgproxy.kitesheet.com/eV4wKGiM0ojHWaJxjzby_v_paSs7cAOMW5jSCzoQwU8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lMmYxM2Q3MGU3M2VhNTBjNGMzODkzZDZiZTYxOTk5OC9wMDAxLmpwZw",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/m-rsFKkF8oGWaqe4jk4Kp28ufMiKJ_4lY050GfG_Jwk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lMmYxM2Q3MGU3M2VhNTBjNGMzODkzZDZiZTYxOTk5OC9wMDAxLnBuZw"
}