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      "text": "We continue to increase marketing investment while maintaining our TROI at 7-9 months due to product improvements that drove better conversion, more efficient advertising and the strengthening of our brand.",
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      "text": "Non-GAAP G&A as a % of Collections",
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      "text": "Non-GAAP G&A expense was $10.0M in Q2 compared to $9.5M in Q1 2018 and $8.4M in Q2 2017. G&A expense increased on a year-over-year basis due to increasing headcount and overhead expenses related to the growth of our overall business.",
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      "text": "The time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months",
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