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  "documentTitle": "Wix | Results Presentation Deck | 27 slides",
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  "authorName": "Wix",
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  "presentationDate": "2018-07-01 00:00:00",
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  "pageNumber": 12,
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  "notes": "Slide 11 from a Wix investor presentation.",
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      "kind": "chart",
      "text": "% Gross New Subscriptions by Cohort",
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      "text": "% Gross New Subscriptions by Package Duration",
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      "kind": "paragraph",
      "text": "During the quarter, 67% of gross subscriptions were annual or longer in term while 33% were monthly. As of the end of the second quarter, 82% of all subscriptions were annual or longer in term. The new cohort generated 39% of gross subscriptions in the quarter while existing cohorts comprised 61% of gross subscriptions. These ratios were all consistent with prior quarters’ behaviors.",
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      "text": "Based on the historical behavior of our user cohorts, we approximate that for each 100K new premium subscriptions, we will generate over $165 million over eight years, at an 80% gross margin and with minimal marketing investment.",
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