{
  "docId": "019de50f-18f5-720f-9ba2-ea2c7bb3d48f",
  "docSlug": "0b7a1a4280385082e4d28ee6e5460308",
  "documentTitle": "Imperial Brands | Investor Event Presentation Deck | 36 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 29,
  "pageCount": 36,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "key_takeaways",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses an area chart to visualize cumulative market share growth.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-18f5-720f-9ba2-ea2c7bb3d48f/29",
  "deckHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f",
  "deckJsonHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f.json",
  "deckAnchorHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.05,
        "y": 0.21
      },
      "kind": "chart",
      "text": "Market Share by Category %",
      "attrs": null,
      "subkind": "area-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e6998cd-2a3c-429f-9009-6bf199941524",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.7,
        "y": 0.47
      },
      "kind": "metric",
      "text": "PLAYER'S 287 bps GOLD LEAF 444 bps",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64a17090-ff86-4a30-a7e5-b251de514df2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.7,
        "y": 0.68
      },
      "kind": "metric",
      "text": "Asset Brand Net Rev 74%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86815aa0-ca30-4765-9aae-0bdc6d81877e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.7,
        "y": 0.29
      },
      "kind": "metric",
      "text": "MAT share 41.9% +50bps",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b92cea2c-1983-4da9-89ac-9866e85933d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Portfolio choices & retail partnering key to share recovery",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec750eee-c1c4-4868-b5ca-f06211cdd290",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "UK: Achieving Share Gains",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5b35c24-e86d-4055-9bad-e8385a60863a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 31,
      "from": 26,
      "beatId": "d501a995-1888-4ba8-8baf-e5f7a0c2f3be",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Slides 26-31 provide evidence and results of the strategy.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}