{
  "docId": "019de50f-18f5-720f-9ba2-ea2c7bb3d48f",
  "docSlug": "0b7a1a4280385082e4d28ee6e5460308",
  "documentTitle": "Imperial Brands | Investor Event Presentation Deck | 36 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 28,
  "pageCount": 36,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 25,
  "notes": "The slide uses a mix of stacked bar charts, brand logos, and performance metrics to illustrate strategic pillars.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-18f5-720f-9ba2-ea2c7bb3d48f/28",
  "deckHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f",
  "deckJsonHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f.json",
  "deckAnchorHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.42,
        "y": 0.62
      },
      "kind": "chart",
      "text": "Capture evolving consumer demand: Capsule Filter Market Share %",
      "attrs": null,
      "subkind": "area",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "138686a8-6888-425f-ad5f-c34dff4e0fad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.05,
        "y": 0.205
      },
      "kind": "chart",
      "text": "Learn & improve: Share (%) of Sub Economy",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5aeca832-71b1-4b75-bcae-2c12af5084ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.05,
        "y": 0.59
      },
      "kind": "chart",
      "text": "Tailor Customer Solutions: Share (%) Performance in Partner Customers",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08acc08a-913c-4097-b100-862c7f267ce4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.43,
        "y": 0.3
      },
      "kind": "image",
      "text": "Brand logos for FMC and FCT",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31f39465-26b3-493c-a837-481c2fc3e56e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.42,
        "y": 0.25
      },
      "kind": "list",
      "text": "Leveraging equity to recruit and retain; Capture evolving consumer demand",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57efece7-be9d-4aaa-bb2e-1ba3e8abacb6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Prioritising portfolio & strong customer engagement",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86ad6fa9-5585-431e-a621-be86872b69d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "UK: Targeted Investment",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "841d99b9-bb92-44f3-9153-6ad62445cef3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 31,
      "from": 26,
      "beatId": "d501a995-1888-4ba8-8baf-e5f7a0c2f3be",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Slides 26-31 provide evidence and results of the strategy.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}