{
  "docId": "019de50f-18f5-720f-9ba2-ea2c7bb3d48f",
  "docSlug": "0b7a1a4280385082e4d28ee6e5460308",
  "documentTitle": "Imperial Brands | Investor Event Presentation Deck | 36 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 26,
  "pageCount": 36,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 11,
  "notes": "WSE likely stands for 'Whole Sale Equivalent' or similar industry metric; MAT stands for 'Moving Annual Total'.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-18f5-720f-9ba2-ea2c7bb3d48f/26",
  "deckHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f",
  "deckJsonHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f.json",
  "deckAnchorHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.05,
        "y": 0.21
      },
      "kind": "chart",
      "text": "Trend of Total WSE share and Asset Brand share from H1'15 to H1'18",
      "attrs": null,
      "subkind": "area-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6942074-fedf-44b6-a802-3f423b09dd67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.16,
        "x": 0.79,
        "y": 0.07
      },
      "kind": "image",
      "text": "Imperial Brands logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2d176f9-98b0-4f36-984a-d45f689f6d9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.7,
        "y": 0.64
      },
      "kind": "metric",
      "text": "Asset Brand Net Rev 82%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41a33251-fc35-4027-a0f6-8dcb137a34dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.7,
        "y": 0.28
      },
      "kind": "metric",
      "text": "Total WSE share 22.2% +12bps",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d34c3ff-fc51-4d17-bb66-1216582564f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.7,
        "y": 0.46
      },
      "kind": "metric",
      "text": "Asset Brands share 18.9% +33bps",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d826148a-8050-4ccb-ba93-025c7bdbd02f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Gains in fine cut driving improved trajectory",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cc26df8-d722-4330-8f9a-4332b81a147e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Germany: Asset Brands Driving Performance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a779a273-c596-48c7-9a41-633d2d5b6a1f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 31,
      "from": 26,
      "beatId": "d501a995-1888-4ba8-8baf-e5f7a0c2f3be",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Slides 26-31 provide evidence and results of the strategy.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}