{
  "docId": "019de50f-18f5-720f-9ba2-ea2c7bb3d48f",
  "docSlug": "0b7a1a4280385082e4d28ee6e5460308",
  "documentTitle": "Imperial Brands | Investor Event Presentation Deck | 36 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 36,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Slide 24 from a Tobacco Max Webinar presentation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-18f5-720f-9ba2-ea2c7bb3d48f/24",
  "deckHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f",
  "deckJsonHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f.json",
  "deckAnchorHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.06,
        "y": 0.265
      },
      "kind": "chart",
      "text": "Share (%) Performance in Partner Customers",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ffc2449-b6b5-40f3-8dd7-7e4a5a954fa6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.35,
        "x": 0.43,
        "y": 0.27
      },
      "kind": "image",
      "text": "Product images for JPS Blue Stream and West",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "786a4bb2-6913-4e9d-87ce-2153d62cb3f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.56,
        "y": 0.67
      },
      "kind": "image",
      "text": "Gauloises campaign image",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecea406b-06bf-4260-bfaa-11a301f65d9e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.75,
        "x": 0.06,
        "y": 0.48
      },
      "kind": "list",
      "text": "Partnerships support share growth; Bigger formats in both FMC & FCT; JPS Blue Stream & Gauloises L'Autre; Gauloises equity campaign supports recent quality upgrade",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05e820c6-df2f-4833-81a2-9dc589ffd036",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.06,
        "y": 0.7
      },
      "kind": "metric",
      "text": "+10% increase in distribution points",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a1d98c9-cd08-46c9-aae7-43ba99c9f6fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Focus on demand shifts & tailored customer solutions",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50957591-85a4-42e1-8552-b92d0156a724",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "Germany: Investment in Brand Equity and Distribution",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0849d11c-01cc-4cc4-a358-8623a9b189a8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "954e6711-441c-4f55-a049-d67c2404bcc3",
      "evidence": "The slide seems to be tailored to a specific audience, likely investors or stakeholders in the tobacco industry, as it mentions brand equity and distribution strategies.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 14,
      "beatId": "0a4cef1d-e0b1-44b9-b05c-ebc04f9d4123",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Slides 14-25 outline the company's strategy and approach.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}