{
  "docId": "019de50f-18f5-720f-9ba2-ea2c7bb3d48f",
  "docSlug": "0b7a1a4280385082e4d28ee6e5460308",
  "documentTitle": "Imperial Brands | Investor Event Presentation Deck | 36 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 36,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "other",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a circular diagram to represent the core strategy and connects it to specific regional execution examples.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50f-18f5-720f-9ba2-ea2c7bb3d48f/16",
  "deckHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f",
  "deckJsonHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f.json",
  "deckAnchorHref": "/decks/019de50f-18f5-720f-9ba2-ea2c7bb3d48f#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.07,
        "y": 0.5
      },
      "kind": "chart",
      "text": "Russia market share and volume growth chart (H1'17 to H1'18).",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66a58d70-7f38-403f-834f-19522ad451b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Circular strategy model with central 'Quality market share growth' and surrounding strategic pillars.",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a0ffe51-18e2-496c-9197-e8108353dbd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.18,
        "x": 0.78,
        "y": 0.06
      },
      "kind": "image",
      "text": "Imperial Brands logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e600a889-0a37-4c6f-afa5-89196e5259d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.07,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "Retailer engagement programme supports UK share turnaround; Increased distribution in key accounts drives share in Russia",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4e25563-a64f-4f2f-ac90-c685b3bc7550",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.36,
        "y": 0.48
      },
      "kind": "table",
      "text": "Always on Price Strategy matrix showing Premium, Value, and Economy segments.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a9ca30b-34be-4cd0-bfa4-74ee547353aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Market Repeatable Model in Practice",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eaabe7fe-0dcf-45f6-a1ca-1ad23d860d14",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "beba9835-f62f-4999-aa74-405cd0dfae2a",
      "evidence": "table/data: Always on Price Strategy matrix showing Premium, Value, and Economy segments.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "f334f538-dd4a-4df4-a72f-4c15b36c1d68",
      "evidence": "Circular diagram representing repeatable strategic pillars.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 25,
      "from": 14,
      "beatId": "0a4cef1d-e0b1-44b9-b05c-ebc04f9d4123",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Slides 14-25 outline the company's strategy and approach.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}