{
  "docId": "019de50f-1508-7708-b5d4-fc1351f56508",
  "docSlug": "e599ff7b2770def88bfbce229999db9a",
  "documentTitle": "Wix | Investor Day Presentation Deck | 153 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 55,
  "pageCount": 120,
  "prevPage": 54,
  "nextPage": 56,
  "slideType": "segmentation",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a three-column layout to define user personas.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-1508-7708-b5d4-fc1351f56508/55",
  "deckHref": "/decks/019de50f-1508-7708-b5d4-fc1351f56508",
  "deckJsonHref": "/decks/019de50f-1508-7708-b5d4-fc1351f56508.json",
  "deckAnchorHref": "/decks/019de50f-1508-7708-b5d4-fc1351f56508#slide-55",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.16,
        "x": 0.42,
        "y": 0.29
      },
      "kind": "image",
      "text": "Wix Experts avatar",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2787cd51-07a3-45e2-94d2-616857605cb4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.11,
        "y": 0.35
      },
      "kind": "image",
      "text": "Wix User avatar",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "646333e2-9f89-4575-951a-4c71b12eb6dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.75,
        "y": 0.32
      },
      "kind": "image",
      "text": "Pro Developer avatar",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b512ba4-eac2-4eeb-9d19-74a7036e1610",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.08,
        "y": 0.67
      },
      "kind": "list",
      "text": "Wix Users: Proficient with Wix features; Can easily use the non-coding elements of Wix Code",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ee98c09-a379-4066-8127-cd530c26e6b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.7,
        "y": 0.67
      },
      "kind": "list",
      "text": "Pro Developers: Have never used or considered Wix; Looking to save time and resources to increase throughput",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80b88fcc-03d6-48f2-b095-fd8028f9058a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.37,
        "y": 0.67
      },
      "kind": "list",
      "text": "Wix Experts and Agencies: Use Wix for some projects but do projects on other platforms as well; Due to Wix Code, we expect more projects on Wix",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbd2f167-bfca-485c-9a7c-b7543c53db61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.07,
        "y": 0.14
      },
      "kind": "title",
      "text": "Types of Wix Code Users",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99ba2a30-ecc9-45ad-a35a-d9fbf19001d5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "8f45c705-f8eb-4b35-95ed-19f9aad44d2a",
      "evidence": "The slide categorizes the target user base into three distinct groups with specific characteristics.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 55,
      "from": 46,
      "beatId": "7d00d65d-5473-4e67-aadd-eba1488f72cd",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Presentation of Wix's marketing efficiency and customer satisfaction metrics",
      "position": 6,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 55,
      "from": 46,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "ef1f7bb5-3804-4870-b894-d41d06b97b2b",
      "evidence": "The deck presents a clear before-and-after comparison of Wix's marketing efficiency",
      "position": 2,
      "objective": "How has Wix's marketing efficiency improved over time?",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.8,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}