{
  "docId": "019de50f-1508-7708-b5d4-fc1351f56508",
  "docSlug": "e599ff7b2770def88bfbce229999db9a",
  "documentTitle": "Wix | Investor Day Presentation Deck | 153 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 36,
  "pageCount": 120,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "other",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "This is a UI mockup of a product configurator.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-1508-7708-b5d4-fc1351f56508/36",
  "deckHref": "/decks/019de50f-1508-7708-b5d4-fc1351f56508",
  "deckJsonHref": "/decks/019de50f-1508-7708-b5d4-fc1351f56508.json",
  "deckAnchorHref": "/decks/019de50f-1508-7708-b5d4-fc1351f56508#slide-36",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.09,
        "x": 0.74,
        "y": 0.8
      },
      "kind": "callout",
      "text": "ADD TO CART - 200.00$",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dc391bf-1081-4fb1-b43e-28446cc30d37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.4,
        "y": 0.24
      },
      "kind": "image",
      "text": "3D render of a white sneaker",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "603d11f4-89e0-4dde-973a-911a7f0b9f48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.06,
        "x": 0.77,
        "y": 0.21
      },
      "kind": "list",
      "text": "Customization menu for shoe parts (Base, Cage, Midsole, Toecap, Lining, Laces)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62ef5596-6de1-4968-830b-b65fab573163",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.06,
        "x": 0.77,
        "y": 0.41
      },
      "kind": "other",
      "text": "Size selector and quantity counter",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1e677d2-0aca-4f04-9693-9a18f12fe282",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.18,
        "x": 0.17,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "This season, create the only shoe your suitcase needs. Choose colors and materials you can dress up or down for a go-to look fit for every summer getaway.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "feb65f93-5652-4667-a9d4-30415bff3bf2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.17,
        "y": 0.22
      },
      "kind": "title",
      "text": "You Design it, We Make it.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aaf3b9ca-7b2d-49e9-96a0-251354eb1de5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 45,
      "from": 36,
      "beatId": "df40a1e1-e341-4e5d-97fd-3cec63f3e932",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Explanation of the need for efficient marketing and customer support",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 45,
      "from": 36,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "296cd02d-654c-4c06-8460-f067fc3a3713",
      "evidence": "The deck presents a clear cascade of how Wix's marketing efficiency drives growth",
      "position": 1,
      "objective": "How does Wix's marketing efficiency impact its growth?",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 0.7,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}