{
  "docId": "019de50f-1508-7708-b5d4-fc1351f56508",
  "docSlug": "e599ff7b2770def88bfbce229999db9a",
  "documentTitle": "Wix | Investor Day Presentation Deck | 153 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 118,
  "pageCount": 120,
  "prevPage": 117,
  "nextPage": 119,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The chart displays multiple cohort lines, with specific data points labeled for the most recent cohort. The bottom right shows a simple ROI calculation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-1508-7708-b5d4-fc1351f56508/118",
  "deckHref": "/decks/019de50f-1508-7708-b5d4-fc1351f56508",
  "deckJsonHref": "/decks/019de50f-1508-7708-b5d4-fc1351f56508.json",
  "deckAnchorHref": "/decks/019de50f-1508-7708-b5d4-fc1351f56508#slide-118",
  "components": [
    {
      "bbox": {
        "h": 0.52,
        "w": 0.55,
        "x": 0.088,
        "y": 0.34
      },
      "kind": "chart",
      "text": "Cohort analysis line chart showing value over quarters passed",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86b86c4e-2e83-4335-a1c9-6fb0cb205e36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.67,
        "y": 0.63
      },
      "kind": "metric",
      "text": "Marketing investment: $44 million",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f02c067-e776-409c-b0b0-92f209de5db4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.81,
        "y": 0.63
      },
      "kind": "metric",
      "text": "Collections as of Q1'18: $25 million (0.6x ROI)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8cdb60e-63bf-443d-9d0d-1515457b5517",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.088,
        "y": 0.113
      },
      "kind": "title",
      "text": "Creating Significant Value with Most Recent User Cohort",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc9545cf-0a0a-4c84-956e-e1ad566619d5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "635198a6-5256-42e1-b7a9-c107c941ba72",
      "evidence": "chart/line: Cohort analysis line chart showing value over quarters passed",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}