{
  "docId": "019de50f-1508-7708-b5d4-fc1351f56508",
  "docSlug": "e599ff7b2770def88bfbce229999db9a",
  "documentTitle": "Wix | Investor Day Presentation Deck | 153 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 120,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "thesis_headline",
  "function": "frame_situation",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This is a classic 'myth' or 'misconception' slide often used to set up a problem statement or a pivot to a more realistic strategy.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-1508-7708-b5d4-fc1351f56508/11",
  "deckHref": "/decks/019de50f-1508-7708-b5d4-fc1351f56508",
  "deckJsonHref": "/decks/019de50f-1508-7708-b5d4-fc1351f56508.json",
  "deckAnchorHref": "/decks/019de50f-1508-7708-b5d4-fc1351f56508#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.6,
        "x": 0.1,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "This is the dream behind every startup: you build something, and the magic happens. People are coming, and they use and love your product",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e276fcd2-96c8-4ae8-a361-c7ad604f5d07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.55,
        "x": 0.1,
        "y": 0.15
      },
      "kind": "title",
      "text": "If you build it, they will come",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd53e829-47a0-488e-8db7-5ba352308043",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "d0ccf0a5-9693-445e-bc1a-8c85489f863a",
      "evidence": "paragraph/paragraph: This is the dream behind every startup: you build something, and the magic happens.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "6808c983-64c5-4929-8bc4-e8e3fb95d2ae",
      "evidence": "References the 'Field of Dreams' quote as a metaphor for startup growth.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 11,
      "beatId": "8b07a5ff-5725-4521-b8f2-441a0630a224",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Discussion of the challenges in the online creation space",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 11,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "df02b833-54db-49d7-ae03-2307f75c9274",
      "evidence": "The deck highlights the potential consequences of not leveraging Wix Code",
      "position": 0,
      "objective": "What are the consequences of not addressing the challenges in the online creation space?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}