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  "documentTitle": "Wix | Investor Day Presentation Deck | 153 slides",
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  "notes": "TROI is defined as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort.",
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      "text": "1Excludes ~$6 million in Q1'15, ~$7 million in Q1'16, ~$9 million in Q1'17 and ~$4 million in Q1'18 of brand marketing expenses",
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      "text": "Note: Data as of March 31, 2018; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months",
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