{
  "docId": "019de50f-0d52-719e-b674-58653b3f4cdf",
  "docSlug": "89352da04ab7aadea7501218a42557e2",
  "documentTitle": "Wix | Results Presentation Deck | 22 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 22,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 24,
  "notes": "The chart displays a cohort analysis (retention curve) with a secondary bar chart highlighting growth in new users and premium subscriptions between Q1'15 and Q1'18.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-0d52-719e-b674-58653b3f4cdf/9",
  "deckHref": "/decks/019de50f-0d52-719e-b674-58653b3f4cdf",
  "deckJsonHref": "/decks/019de50f-0d52-719e-b674-58653b3f4cdf.json",
  "deckAnchorHref": "/decks/019de50f-0d52-719e-b674-58653b3f4cdf#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.6,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Increasing users and conversion driving growth",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2092feb0-b604-407e-9c26-c230f2537c47",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.55,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Active Premium Subscriptions from Q1 User Cohorts",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b81d94bb-0f47-4850-b9df-78a4b2bf6199",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Note: Data as of March 31, 2018",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "667ce8c6-2a35-4297-bbf0-4331b7477865",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Consistent cohort behavior over the long term",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1264137-db8a-42d4-8591-a7325eb0fe32",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "e68134a7-b610-48f4-bf1f-600df801b7a7",
      "evidence": "The slide features simple, clear line and bar charts with concise labels and a minimal color palette.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "cohort-analysis",
      "slug": null,
      "matchId": "07a13e74-7143-4096-a254-74635ca53258",
      "evidence": "The slide visualizes user retention and subscription behavior over time grouped by acquisition quarter.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 7,
      "beatId": "6587e147-666d-4afc-a650-c8557b430abe",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The slides showcasing user growth, ARPS, and cohort behavior satisfy the need",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 7,
      "name": "Pareto Focus",
      "slug": "50-pareto-focus",
      "bestFor": "Resource allocation, problem prioritization, efficiency improvements",
      "matchId": "a2f6d9f0-69e8-4003-818f-d00cb43e9f6e",
      "evidence": "The sequential presentation of KPIs prioritizes focus on key metrics",
      "position": 1,
      "objective": "Focusing on key performance indicators",
      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
      "confidence": 0.6,
      "description": "Show that 80% of results come from 20% of causes to drive prioritization"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}