{
  "docId": "019de50f-0d52-719e-b674-58653b3f4cdf",
  "docSlug": "89352da04ab7aadea7501218a42557e2",
  "documentTitle": "Wix | Results Presentation Deck | 22 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 22,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 18,
  "notes": "The data shows a consistent split where prior cohorts consistently account for the majority of new subscriptions.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-0d52-719e-b674-58653b3f4cdf/12",
  "deckHref": "/decks/019de50f-0d52-719e-b674-58653b3f4cdf",
  "deckJsonHref": "/decks/019de50f-0d52-719e-b674-58653b3f4cdf.json",
  "deckAnchorHref": "/decks/019de50f-0d52-719e-b674-58653b3f4cdf#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.85,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Line chart showing subscription conversion percentages for prior vs current cohorts",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84763580-54f7-4e08-9a1a-13775aaa19ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.05,
        "y": 0.87
      },
      "kind": "disclaimer",
      "text": "Note: Data as of March 31, 2018",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a4fa338-4c4f-4a6e-99ea-38b1f8248c9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.35,
        "y": 0.815
      },
      "kind": "legend",
      "text": "Prior user cohorts (blue), Current user cohort (orange)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e6d893c-33c3-49b9-87b3-879adec9717e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "subtitle",
      "text": "% of Gross New Subscriptions by Prior and Current User Cohorts",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a08ed98-725f-43e2-8945-b922295f0ee1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Prior cohorts continue to convert",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfad0bd7-38c2-4da7-9d28-f8e6c2cdffa0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 7,
      "beatId": "6587e147-666d-4afc-a650-c8557b430abe",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The slides showcasing user growth, ARPS, and cohort behavior satisfy the need",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 7,
      "name": "Pareto Focus",
      "slug": "50-pareto-focus",
      "bestFor": "Resource allocation, problem prioritization, efficiency improvements",
      "matchId": "a2f6d9f0-69e8-4003-818f-d00cb43e9f6e",
      "evidence": "The sequential presentation of KPIs prioritizes focus on key metrics",
      "position": 1,
      "objective": "Focusing on key performance indicators",
      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
      "confidence": 0.6,
      "description": "Show that 80% of results come from 20% of causes to drive prioritization"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}