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  "authorName": "Wix",
  "documentKindSlug": "shareholder-letter",
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  "presentationDate": "2018-05-01 00:00:00",
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      "kind": "callout",
      "text": "We beat our previous guidance of S&M as 41% of collections in Q1 2018 due to higher than expected collections.",
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      "text": "We continue to increase marketing spend while maintaining our time to return on investment, or TROI, at 7-9 months due to product improvements that drove better conversion, more efficient advertising and the strengthening of our brand.",
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