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  "presentationDate": "2018-05-01 00:00:00",
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  "notes": "The slide highlights the strategic R&D investment in Wix ADI and its positive impact on premium subscription conversion rates.",
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      "text": "This performance proves the positive return of the incremental R&D investment in 2015 and 2016 related to ADI.",
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      "text": "Our offering is anchored by the Wix Editor and bolstered by two products we have introduced and launched in the last two years, Wix Artificial Design Intelligence (ADI) and Wix Code. With this product platform, we are able to address the needs of any user, from the novice to the expert, and give them the ability to create any type of online presence.",
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      "text": "Our vision remains to allow anyone to create anything online, regardless of the user's need or skill level. We execute this vision by developing innovative technology and products that are intuitive to use and give creative freedom to the user.",
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