{
  "docId": "019de50f-0cd1-77dc-b4ce-4797953690bd",
  "docSlug": "40112f9a27f8b81087e97c2b11496aa8",
  "documentTitle": "Wix | Results Presentation Deck | 25 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "shareholder-letter",
  "documentKindLabel": "Shareholder letter",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 10,
  "pageCount": 25,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "executive_summary",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 24,
  "notes": "The slide uses cohort analysis to demonstrate product-led growth and long-term value generation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-0cd1-77dc-b4ce-4797953690bd/10",
  "deckHref": "/decks/019de50f-0cd1-77dc-b4ce-4797953690bd",
  "deckJsonHref": "/decks/019de50f-0cd1-77dc-b4ce-4797953690bd.json",
  "deckAnchorHref": "/decks/019de50f-0cd1-77dc-b4ce-4797953690bd#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.33,
        "x": 0.63,
        "y": 0.1
      },
      "kind": "chart",
      "text": "New Registered Users and Premium Subscriptions growth",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d07f43d8-6388-4adb-bd99-cce2147463ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.33,
        "x": 0.63,
        "y": 0.72
      },
      "kind": "chart",
      "text": "% Gross New Subscriptions by Package Duration",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "538ead4b-cfdb-48cd-875f-62d5405b5bfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.33,
        "x": 0.63,
        "y": 0.4
      },
      "kind": "chart",
      "text": "% Gross New Subscriptions by Cohort",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0212666-e335-456c-b5ca-b006b0745668",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.53,
        "x": 0.04,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "Based on the historical behavior of our user cohorts, we approximate that for each 100,000 new premium subscriptions, we will generate over $165 million over eight years, at an 80% gross margin and with minimal marketing investment. Our Q1 2018 user cohort is expected to generate over $370 million in collections over its first eight years based on current cohort behavior.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36882a2d-3b92-4fe4-a481-c8d4b261d3da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.53,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "paragraph",
      "text": "Our Q1 2018 user cohort generated over 213,000 net premium subscriptions in its first quarter, the highest ever for a user cohort. Over the last three years, new registered users in our Q1 user cohorts have increased by 30% while our first period subscriptions have increased by over 107%.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b59e99b-847d-43ea-a2ce-92a3d39e3b2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.62,
        "y": 0.06
      },
      "kind": "title",
      "text": "Increasing users and conversion driving growth",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "380b6c79-7253-4669-8fc9-dd390a2be40c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "de702542-e151-4ab1-98d2-2b036407e1be",
      "evidence": "Based on the historical behavior of our user cohorts, we approximate that for each 100,000 new premium subscriptions, we will generate over $165 million over eight years",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "cohort-analysis",
      "slug": null,
      "matchId": "eaf0c926-442a-4854-96b9-7b99486a4156",
      "evidence": "The slide explicitly discusses user cohorts, their performance over time, and long-term value projections.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 10,
      "beatId": "b57564bc-496b-43d9-9caa-42f3f2107052",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The sections on increasing users and conversion driving growth create a desire for more information on the company's strategy.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 10,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e0955c95-acc6-44ba-8aed-55971d77da43",
      "evidence": "The sections on increasing users and conversion driving growth provide insight into the company's sustainable growth strategy.",
      "position": 1,
      "objective": "Why is Wix's growth sustainable?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}