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  "presentationDate": "2018-03-01 00:00:00",
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  "notes": "Includes a definition of TROI (Time to Return On Investment) and commentary on FX impacts on R&D.",
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      "text": "TROI: Time to Return On (marketing) Investment. The time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months",
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      "text": "contribute to our top line collections in a material way until late 2018 for Wix Code and 2019 for DeviantArt. Further, as stated last quarter, the appreciation of the Israel Shekel relative to the US Dollar may increase our R&D expenses...",
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