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  "authorName": "Wix",
  "documentKindSlug": "shareholder-letter",
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  "presentationDate": "2018-03-01 00:00:00",
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  "notes": "Includes two sets of bar charts: one for cohort growth (Q1'16 vs Q1'17) and one for financial performance (2015-2017).",
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      "text": "Non-GAAP marketing expenses in 2017 grew 29% y/y but as a % of collections fell by 4% y/y to 40% for the full year.",
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      "text": "Subscriptions after four quarters in the Q1 2017 cohort grew 22% compared to the same point in the Q1 2016 cohort. We attribute a significant amount of this conversion increase in 2017 to the addition of Wix ADI.",
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