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  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "shareholder-letter",
  "documentKindLabel": "Shareholder letter",
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  "presentationDate": "2018-03-01 00:00:00",
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  "notes": "This is a financial guidance disclosure slide from a shareholder letter.",
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      "kind": "list",
      "text": "Factors already experienced in 2018: conversion, retention, ACPS improvements, and Google agreement terms.",
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      "text": "Items excluded from guidance: incremental improvements, brand/marketing optimization, Wix Code, Wix ADI expansion, new products, and DeviantArt contributions.",
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      "text": "While we believe we may realize some benefit from the following items, they are currently NOT part of our guidance:",
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      "text": "Seasonal outlook: Q1 2018 expected to be strongest for collections growth; Q2 headwinds from World Cup; Q4 growth driven by renewals; Q1 2018 free cash flow flat/lower due to marketing spend.",
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