{
  "docId": "019de50e-ff9a-75fe-bc8e-93ed61b5bbd0",
  "docSlug": "bf0a59ef522f4c18f40a89866326e4dc",
  "documentTitle": "Wix | Results Presentation Deck | 25 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "shareholder-letter",
  "documentKindLabel": "Shareholder letter",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 11,
  "pageCount": 25,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Includes a specific performance metric comparing Q1 2017 vs Q1 2016 cohorts.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-ff9a-75fe-bc8e-93ed61b5bbd0/11",
  "deckHref": "/decks/019de50e-ff9a-75fe-bc8e-93ed61b5bbd0",
  "deckJsonHref": "/decks/019de50e-ff9a-75fe-bc8e-93ed61b5bbd0.json",
  "deckAnchorHref": "/decks/019de50e-ff9a-75fe-bc8e-93ed61b5bbd0#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.605,
        "y": 0.465
      },
      "kind": "image",
      "text": "Wix ADI interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93d24105-d2a9-426c-ad63-a9f30ddf0748",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.52,
        "x": 0.045,
        "y": 0.39
      },
      "kind": "paragraph",
      "text": "Wix ADI allows a user to create a website tailored to their specific business – with its own content – in minutes. Users can publish a website created by ADI, or further modify it in the Wix Editor before publishing. The combination of Wix ADI and the Wix Editor provides a powerful offering that we believe is unrivaled in the market today.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "554cf0e1-4d7a-4cd7-b7a9-c79a5bb16b82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.52,
        "x": 0.045,
        "y": 0.51
      },
      "kind": "paragraph",
      "text": "Since the addition of Wix ADI to our platform in August 2016, conversion of users to premium subscriptions on Wix has increased meaningfully. Subscriptions after four quarters in the Q1 2017 cohort grew 22% compared to the same point in the Q1 2016 cohort. This growth was the result of increased conversion driven by product development and is even more impressive given the user base grew 11% over the same period. This means that Wix converted a larger number of users at a higher rate in its Q1 2017 cohort than in any previous Q1 cohort.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74156b09-32e1-4312-905d-f3bf689e7afe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.52,
        "x": 0.045,
        "y": 0.21
      },
      "kind": "paragraph",
      "text": "Our offering is anchored by the Wix Editor and bolstered by two products we have introduced and launched in the last two years, Wix Artificial Design Intelligence (ADI) and Wix Code. With this product platform, we are able to address the needs of any user, from the novice to the expert, and give them the ability to create any type of online presence.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9951272a-f38d-4646-b35d-101652fcf178",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.52,
        "x": 0.045,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "Our vision remains to allow anyone to create a functional and stunning online presence, regardless of the user's need or skill level. We execute this vision by developing innovative technology and products that are intuitive to use and give creative freedom to the user.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eec24e65-02ba-4291-bef4-5a3573a61a93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.27,
        "x": 0.045,
        "y": 0.065
      },
      "kind": "title",
      "text": "Product Updates",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "568621b0-12f5-4cc0-8b0c-8df0e7980f3d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.32,
        "x": 0.045,
        "y": 0.35
      },
      "kind": "title",
      "text": "A Breakout Year for Wix ADI",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85e0a79f-fc3c-469c-921b-7a91b25ff3b8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aha! Moment",
      "slug": "aha-moment",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d98f9a76-be8d-4d77-a41f-84f6370f3b73",
      "evidence": "paragraph/paragraph: conversion of users to premium subscriptions on Wix has increased meaningfully",
      "confidence": 0.7
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "22d291a7-4d31-4b1b-8957-5a4f45377227",
      "evidence": "type: executive_summary",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}