{
  "docId": "019de50e-ff9a-75fe-bc8e-93ed61b5bbd0",
  "docSlug": "bf0a59ef522f4c18f40a89866326e4dc",
  "documentTitle": "Wix | Results Presentation Deck | 25 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "shareholder-letter",
  "documentKindLabel": "Shareholder letter",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 10,
  "pageCount": 25,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 24,
  "notes": "The slide uses two line charts to visualize subscription composition over time.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-ff9a-75fe-bc8e-93ed61b5bbd0/10",
  "deckHref": "/decks/019de50e-ff9a-75fe-bc8e-93ed61b5bbd0",
  "deckJsonHref": "/decks/019de50e-ff9a-75fe-bc8e-93ed61b5bbd0.json",
  "deckAnchorHref": "/decks/019de50e-ff9a-75fe-bc8e-93ed61b5bbd0#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.6,
        "y": 0.06
      },
      "kind": "chart",
      "text": "% Gross New Subscriptions by Cohort",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f358c20-a48f-4f7b-a1b9-b8b38566a786",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.6,
        "y": 0.42
      },
      "kind": "chart",
      "text": "% Gross New Subscriptions by Package Duration",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "756e1a49-73a0-485e-9465-fb4861416a10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.04,
        "y": 0.31
      },
      "kind": "paragraph",
      "text": "In Q4, 62% of gross subscription additions came from prior user cohorts, while 38% came from the Q4 2017 or current cohort, consistent with prior Q4 periods.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33ef8d8a-dea3-42c7-bcda-44873c3556ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.04,
        "y": 0.44
      },
      "kind": "paragraph",
      "text": "In Q4, 68% of gross subscription additions were packages with a term of one year or longer, while 32% were monthly.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "960856cb-b212-4fc8-8746-7cacd858c636",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "We also continue to see improvements in the retention of subscriptions, as we again saw the highest percentage of renewed subscriptions in a quarter.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9c28fac-3999-42b6-9ba5-3d8d00d41c28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "paragraph",
      "text": "throughout 2017, demonstrating the continued advancement of our product offering and efficiency of our marketing investment as we acquire higher quality users.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e157f7f7-a817-48c2-a2a4-88b3fe30db07",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f3b18cb4-0f4c-479d-9535-3d3c52a2d1b3",
      "evidence": "components: multiple paragraphs discussing subscription trends",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}