{
  "docId": "019de50e-f490-7384-af3c-10381663eb79",
  "docSlug": "176da873559c17155496e798ff5109b8",
  "documentTitle": "Lamb Weston | Results Presentation Deck | 11 slides",
  "authorId": "lamb-weston",
  "authorName": "Lamb Weston",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2018-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 5,
  "pageCount": 11,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a medal graphic to reinforce the #1 positioning.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-f490-7384-af3c-10381663eb79/5",
  "deckHref": "/decks/019de50e-f490-7384-af3c-10381663eb79",
  "deckJsonHref": "/decks/019de50e-f490-7384-af3c-10381663eb79.json",
  "deckAnchorHref": "/decks/019de50e-f490-7384-af3c-10381663eb79#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.25,
        "x": 0.65,
        "y": 0.225
      },
      "kind": "image",
      "text": "Medal graphic with #1",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6aba866b-2d1e-4dcf-8503-0796c2f468df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.74,
        "y": 0.04
      },
      "kind": "other",
      "text": "Lamb Weston logo",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8081486-da4a-4c54-ad21-00b2407f8fe5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.5,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Be the #1 Global Potato Company by creating solutions that inspire and serve our customers and consumers with a food they love and trust",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8922d3a-76f9-42a0-9db3-b700239f4c7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.06,
        "y": 0.05
      },
      "kind": "title",
      "text": "Our Vision and Mission",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca8bba0b-6212-4a12-82e3-f0c55446eab2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "6d016902-4e9c-42a2-9681-569bbf3afaf5",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "Slides 5-6 present the company's vision, mission, and strategic priorities",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "aee4ffd6-f7a1-4251-be43-3f7ea5dd11ba",
      "evidence": "Slides 5-6 present the company's vision and mission",
      "position": 0,
      "objective": "Explain the company's vision and mission",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}