{
  "docId": "019de50e-f30d-700d-b4ce-28958919cc20",
  "docSlug": "66221650b5a2028357fe053c9d90a3ed",
  "documentTitle": "Drizly | Market Presentation Deck | 38 slides",
  "authorId": "drizly",
  "authorName": "Drizly",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2017-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7728531,
  "pageNumber": 7,
  "pageCount": 38,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Part of a sequence showing the evolution of Drizly's business model.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50e-f30d-700d-b4ce-28958919cc20/7",
  "deckHref": "/decks/019de50e-f30d-700d-b4ce-28958919cc20",
  "deckJsonHref": "/decks/019de50e-f30d-700d-b4ce-28958919cc20.json",
  "deckAnchorHref": "/decks/019de50e-f30d-700d-b4ce-28958919cc20#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.4,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Customer connecting to multiple stores",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d8761b7-4a92-4728-a8c3-31a8bd7863f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.18,
        "y": 0.43
      },
      "kind": "paragraph",
      "text": "2016",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a1ece78-b885-4f2b-8617-e9fe996babbc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.42,
        "y": 0.83
      },
      "kind": "paragraph",
      "text": "Shop across stores.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a91d4e39-467b-416c-9971-cf6c8fddf21c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.45,
        "y": 0.05
      },
      "kind": "title",
      "text": "Trajectory",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "434cb5d1-d226-465c-afd7-bce5f19f39dc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "bb351614-053a-4799-a806-69eef7b65592",
      "evidence": "Visual representation of user interaction with multiple retail points",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 4,
      "beatId": "6468e5fd-8c29-4d71-8d7a-af4de8eec8f4",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 4-9 discuss market size, growth, and trends.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 7,
      "name": "Day In Life",
      "slug": "14-day-in-life",
      "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
      "matchId": "e44b2cc7-78f6-43f3-9f7f-2d8dccf72642",
      "evidence": "Slides 7-8 illustrate the customer journey.",
      "position": 0,
      "objective": "To show the customer journey and user experience.",
      "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
      "confidence": 0.7,
      "description": "Humanize abstract data by walking through a single user's struggle and resolution"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}