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  "documentTitle": "Wix | Results Presentation Deck | 19 slides",
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  "authorName": "Wix",
  "documentKindSlug": "shareholder-letter",
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  "presentationDate": "2017-11-01 00:00:00",
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  "notes": "Includes a footnote regarding the methodology for 'Average Collections per New Annual Subscription'.",
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      "text": "Collections (in $ Mn)",
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      "text": "Collections were $120.1 million in Q3, above the high end of our guidance range of $117-$118 million, and 38% higher than Q3 last year. The strong growth in collections was primarily the result of continued improvements in conversion of registered users to premium subscriptions. Collections growth was also bolstered by strong renewal activity. In Q3, the ratio of renewed subscriptions to subscriptions eligible for renewal was the highest in our history.",
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      "text": "Annual collections per new subscription grew to $158 in Q3, a 5% increase over Q3 2016. We continue to see strong growth in purchases of higher-priced subscriptions with vertical applications attached, as well as third party applications. We monitor this metric as it is an indicator of the amount we collect from new subscription purchases in a quarter, which is important for our calculation of time to return on investment (TROI).",
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      "text": "Revenue of $111.0 million increased 47% year over year from $75.6 million in the third quarter last year and exceeded the high end of our guidance range of $109-$110 million.",
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      "text": "Our updated guidance for 2017 represents 40% year over year growth, which would be the third consecutive year of 40% annual growth with much larger numbers. Our growth on a quarterly basis is positively impacted throughout a year by new product and technology launches, enhancements we make to existing products and changes to marketing activities, which is common to product and technology companies such as ours. This growth may not happen linearly throughout a year or repeat itself in the same manner across multiple years. For example, in the last three years, our year over year growth on a quarterly basis has come in different patterns. However, on a full year basis for all three years, we have seen similar annual growth overall.",
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      "text": "Non-GAAP gross margin was 84% of revenue compared to 86% in Q3 2016 and 84% in Q2 2017. We maintain strong gross margins as we leverage our",
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      "text": "Based on full-priced (excluding sales), new annual subscriptions purchased in the US for each quarter.",
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      "text": "Financial Performance",
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