{
  "docId": "019de50e-eb0c-76f8-8d8e-eec677b3ac82",
  "docSlug": "03781f9052302a69fbd88a490aac1cd1",
  "documentTitle": "Wix | Results Presentation Deck | 16 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2017-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.25,
  "pageNumber": 5,
  "pageCount": 16,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a nested circle diagram to show 'Create' as a subset of the broader 'Manage and Grow' ecosystem.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-eb0c-76f8-8d8e-eec677b3ac82/5",
  "deckHref": "/decks/019de50e-eb0c-76f8-8d8e-eec677b3ac82",
  "deckJsonHref": "/decks/019de50e-eb0c-76f8-8d8e-eec677b3ac82.json",
  "deckAnchorHref": "/decks/019de50e-eb0c-76f8-8d8e-eec677b3ac82#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Nested circles showing Wix Create inside Wix Manage and Grow",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0cd5ef3-250c-4900-bf4a-9deee5079cd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.55,
        "y": 0.55
      },
      "kind": "list",
      "text": "Wix Editor, Wix App Market, Wix Mobile, Lists, Content and Tools",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1bda1753-f7f2-4d3f-a6ea-8b8be2e3a2b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "list",
      "text": "My Account Dashboard, Notifications, Business Apps, Premium Services, Mobile Apps",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e886b5a4-3431-43d9-a37c-f7fac3df4e00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Beyond Website Creation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb309fd4-0d22-4fa7-9f7d-e04a9654077e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "nested-circles",
      "slug": null,
      "matchId": "57d6880e-4266-49ca-96d6-045325b091a9",
      "evidence": "Visual representation of subset relationship between product offerings",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "d9a6c3f5-9fda-4198-83c7-f15b38b81178",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "beyond website creation and propose solution",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "2a2b79a8-cedc-4c01-a71d-721de4ca4fea",
      "evidence": "key metrics and software strategy",
      "position": 0,
      "objective": "demonstrate growth and strategy",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 7,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "29a8a235-552f-41ac-889c-4afc0f42f824",
      "evidence": "beyond website creation and propose solution",
      "position": 1,
      "objective": "highlight need for Intelligent Apps",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}