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  "documentTitle": "Wix | Results Presentation Deck | 15 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "shareholder-letter",
  "documentKindLabel": "Shareholder letter",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2017-07-01 00:00:00",
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  "pageNumber": 7,
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  "nDataPoints": 12,
  "notes": "Includes two bar charts showing sequential growth from Q1'16 to Q2'17.",
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      "kind": "chart",
      "text": "Registered Users (in Mn)",
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      "text": "Premium Subscriptions (in Mn)",
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      "kind": "paragraph",
      "text": "Our cohorts demonstrate negative churn as new subscriptions by existing users exceed cancellations. We added 192,000 net premium subscriptions in Q2, totaling 2.9 million, up 24% year over year.",
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      "text": "Our outstanding product experience is a key differentiator of ours and drives ongoing collections from new user cohorts. We expect existing cohorts to produce over $2.4 billion in value over the next six years without further marketing investment.",
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