{
  "docId": "019de50e-e91a-759d-98d0-67719bcda3a4",
  "docSlug": "3bd9aa4f94d5b40d55e9250e9e10949f",
  "documentTitle": "Wix | Results Presentation Deck | 15 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "shareholder-letter",
  "documentKindLabel": "Shareholder letter",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2017-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 4,
  "pageCount": 15,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "kpi_overview",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 18,
  "notes": "The slide highlights record revenue and collections, with a slight margin compression due to DeviantArt hosting costs.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-e91a-759d-98d0-67719bcda3a4/4",
  "deckHref": "/decks/019de50e-e91a-759d-98d0-67719bcda3a4",
  "deckJsonHref": "/decks/019de50e-e91a-759d-98d0-67719bcda3a4.json",
  "deckAnchorHref": "/decks/019de50e-e91a-759d-98d0-67719bcda3a4#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.31,
        "x": 0.645,
        "y": 0.69
      },
      "kind": "chart",
      "text": "Collections per New Annual Subscriptions",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72c2a661-d542-4808-b349-b27ae51362e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.31,
        "x": 0.645,
        "y": 0.065
      },
      "kind": "chart",
      "text": "Revenue (in $ Mn)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77d9a6a7-c8be-4895-b104-0cc51053e075",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.31,
        "x": 0.645,
        "y": 0.365
      },
      "kind": "chart",
      "text": "Collections (in $ Mn)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff9a588f-05ac-4500-a2e2-fc6073a37908",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.57,
        "x": 0.045,
        "y": 0.375
      },
      "kind": "paragraph",
      "text": "Revenue of $103.5 million was a new record and also exceeded the high end of our prior guidance of $101-102 million. Revenue growth accelerated to 51% year over year from 50% last quarter.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d77ba875-4aef-4ac0-91a9-85e7a87b2797",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.335,
        "x": 0.045,
        "y": 0.195
      },
      "kind": "title",
      "text": "Reaffirming financial guidance for 2017.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e30cefbb-f055-4560-8197-ed87bb14c13d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.235,
        "x": 0.045,
        "y": 0.348
      },
      "kind": "title",
      "text": "Financial Performance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "caa27245-acb4-48b8-9916-900add0125bf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "e7f7cdbb-38eb-4bf9-8688-41e3009b4081",
      "evidence": "The slide uses bar charts to display financial performance metrics.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 2,
      "beatId": "4b664ad2-fead-4c61-9e5d-a1bc2faca337",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Executive Summary",
      "beatSlug": null,
      "evidence": "Slides 2-6 provide a summary of Wix's Q2 2017 performance and highlights.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 7,
      "from": 4,
      "beatId": "769d5ac2-3442-42be-91a1-b4fa39e2978b",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "KPI Overview",
      "beatSlug": null,
      "evidence": "Slides 4 and 7 provide an overview of Wix's key performance indicators.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3c1d06f2-6191-4c3d-887d-c0f5e09f0383",
      "evidence": "The document highlights Wix's efficient marketing investment and strong product development, implying that not adopting this approach would be costly.",
      "position": 0,
      "objective": "to show the benefits of Wix's business model",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 7,
      "from": 4,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "0a53b962-2906-4190-8770-faa71f55f446",
      "evidence": "The document presents Wix's KPIs and explains their implications for the business.",
      "position": 1,
      "objective": "to explain the implications of Wix's KPIs",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 0.6,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}